Skin which has become drier than normal and is unable to retain moisture from the usual creams and lotions requires more high-intensity moisturizing. Anti aging products concentrating on rejuvenating the skin which has lost its natural moisture leading to wrinkles and blemished skin contains a higher level of moisturizing properties than that found in normal lotions or creams. They may also contain anti-oxidants like Vitamins A, C, E and D which help counter the adverse affects of aging and contain the deterioration of the skin cells.
Many of these products contain specific ingredients to boost the production of collagen in the skin which is responsible for the skin`s elasticity and suppleness and gives it structure. Using a high-intensity moisturizing cream on very dry skin helps in allowing the skin to combat the moisture loss which is common with age.
Using exfoliating products on a regular basis also helps in keeping the skin look young as the process sloughs all dead skin cells from the surface and encourages the growth of newer cells. It also helps in increasing the blood flow to the skin which in turn results in better moisture retention and collagen production.