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11/14/2008
10:26 AM
John Gerzema and Ed Lebar recently published a book which speaks to a previously unknown bubble in the US economy. This bubble represents $4 trillion dollars in the S&P market capitalization alone. It's twice the size for the subprime mortgage market and accounts for one-third of all shareholder value. Give up? It's 'brand value'!
The book is entitled “The Brand Bubble: The looming crisis in brand value and how to avoid it.” Learn more about it on their website: www.thebrandbubble.com
10/27/2008
8:29 PM
In last Monday’s Wall Street Journal, there was an article titled "Mistakes Marketers Make" written by Dr. Corkindale from the Universirty of South Australia's International Graduate School of Business.Unfortunately, Dr. Corkindale understands how to write the kind of article editors love to publish (i.e. trying to turn conventional wisdoms on their head) however; these "mistakes" are really his "misconceptions". Let’s take six--one at a time.
10/13/2008
2:09 PM
There was a news conference at the New York University Medical Center led by a doctor representing an obscure if official-sounding group. They claimed revelations about how shower curtains are "routinely sold at multiple retail outlets" and can "release as many as 108 volatile chemicals into the air."
Thus, the Toxic Shower Curtain story was born.
ABCNews.com picked it up, only to debunk it. But if the story was indeed untrue, its PR methodology was spot on.
Public Relations people wa...
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10/10/2008
1:52 PM
Justin Downey, Owner and Managing Director of JDM, turned 28 today, October 9th. He’s part of a growing number of entrepreneurs under 30.
According to the cover page article in this month's issue of Inc. magazine, the 80 million gen Ys in the U.S. are poised to represent the largest, the most educated, and the most diverse generation in American history.
While traditionally CEOs worried about how to incorporate these up-and-coming stars into their workforce, perhaps it's time they worried about how to compete with them.
9/29/2008
4:55 PM
Positioning your business as simply an alternative to your competition with little or no differentiation is often referred to as "Me Too" marketing.
Lots of us make this mistake and if you feel like you’re the only one, look at Microsoft and Apple. Even the mighty Microsoft is "me too"-ing Apples computer personification campaign with their own "I'm a PC" ads.
Check out the videos side-by-side and see what I mean on JDM's website.
In the meantime, here’s the fundamental problem with “me too” marketing. When buy...
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9/18/2008
3:37 PM
At JDM, we’re equally huge fans of customer acquisition marketing as well as customer retention marketing. Burger King’s "Gold Card" is an excellent example of both types of marketing in the same activity.
The Burger King "Gold Card" entitles its owner to a limitless supply of free food from any Burger King. The card is presented to celebrities who are "good friends" of the Brand.
Jennifer Hudson, for example, was a former employee at Burger King before becoming a celebrity. Robert Downy, Jr. received a gold card after mentioning Burger King ...
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8/26/2008
3:28 PM
The key to successful marketing messaging is not just to understand how to communicate to your target audience, but also to understand what frame of mind your target audience is in.
Check out Visa's "Go World" Ad and the "Top 10 Super Bowl 42" Ads on JDM's new website
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8/21/2008
3:57 PM
Innovative marketing firm, JDM is proud to announce the launch of a Dallas-based Arts and Crafts online boutique. Purple Rose of Texas, founded by native Dallasite, Susan Thomson, is a collection of unique and creative gifts for just about anyone. From custom luggage tags, photo IDs and bookmarks to dog beds made out of vintage suitcases and Mason jar lamps, the range of products was more than enough for get JDM behind this small but distinctive business.Purple Rose of Texas is a great business with quality products but a very tight marketing budget.
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