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  • 2/16/2008
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  • Art Technology Group, Inc (ARTG) Selected by Urban Brands

     

    Art Technology Group, Inc (ARTG) announced that Urban Brands, Inc. has selected ATG Commerce to launch the Web stores for both Ashley Stewart and Marianne. Ashley Stewart is a leading women specialty retailer in Urban America while Marianna is a leading women’s specialty retailer that targets Latin women.


    The new Urban Brand web-stores are to boast a sleek site with expansive products inventories that will be enhanced by ATG’s software. The re-platforming of both sites will enable Urban Brands to significantly increase Web sales and advance the company’s aggressive expansion goals. Urban Brands’ partnership with ATG marks the first time the company will offer its contemporary apparel available for online purchase.


    Jonas Shapiro, director of e commerce for Urban Brands, stated, “Both our Ashley Stewart and Marianne stores are emerging as top shopping destinations for Urban and Latina women. Recognizing that today’s women are increasingly turning to the Web to make apparel purchases, it is only fitting that we invest in top-notch e-commerce technology that will propel our brands to the next level of success. We selected ATG Commerce because it is the most flexible, scalable platform on the market and we’re excited to work with ATG to create a personalized, cutting-edge site for our shoppers.”


    Cliff Conneighton, senior vice president of ATG, added, “ATG’s e-commerce platform has proven to be more than instrumental in driving Web sales for organizations ranging from telecommunications and media companies to more traditional online merchants like apparel retailers and sellers of consumer packaged goods. We’re happy to welcome another impressive name to the fold of companies that have opted to invest in ATG Commerce. 2008 will be a remarkable year for Urban Brands and we’re thrilled to be a part of it.”


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